Freelance PR
FREELANCE Publicity & Marketing
Lizzy Mason is a publicity and marketing specialist for children’s and YA books. She has worked in publishing for more than twenty years, most recently as Director of Marketing & Publicity for Page Street Kids and as Director of Publicity for Bloomsbury Children’s Books. She has also worked for Macmillan Children’s Publishing Group, Disney Publishing Worldwide, and Simon & Schuster. In her roles at major publishing houses, Lizzy has worked with New York Times bestselling YA authors Sarah J. Maas, Leigh Bardugo, Alexandra Bracken, and Brigid Kemmerer, as well as award-winning authors and illustrators for younger readers Jack Gantos, Matthew Cordell, Gillian McDunn, Nick Bruel, and Salina Yoon, among many others.
Lizzy works with publishers to supplement and maximize their PR and marketing efforts, as well as directly with authors to consult on publishing as a whole and to execute effective publicity strategies that will help make their book stand out in a crowded market. She loves helping readers find their next favorite book! If you are looking for freelance publicity and marketing assistance, please be in touch via the contact form or by emailing Lizzy@lizzymasonbooks.com.
““Lizzy is an absolute joy to work with and was instrumental in the successful launch of my picture book, A Penny’s Worth, illustrated by Mark Hoffmann. She did everything from compiling a wonderful activity guide to scheduling promotional school visits and bookstore events, creating engaging social media content, and executing an impressive Instagram influencer campaign! Her experience, knowledge, creativity, and collaborative approach have been invaluable, and I highly recommend her to anyone looking for help with marketing and publicity.””
Services Offered
Lizzy can manage an entire publicity and marketing campaign or supplement your publisher’s plans with some extra efforts, including:
Creating targeted pitches for media outreach, including national and local print, online, TV, and radio and publishing trade media
Creating press materials such as press releases, pitch letters, Q&As, and suggested interview and guest post or op-ed topics
Creating supplemental materials such as reading guides, classroom guides, and activity kits
Arranging multi-city tours with bookstore and school appearances, as well as pitching appearances at literary festivals
Creating social media campaigns with influencer outreach
Planning and executing advertising campaigns
Managing targeted outreach to independent booksellers
Consulting and advising on social media, including assistance with post ideas, photos, and engagement
And more!
